In Search of Lifelong Readers
Newspaper Association of America Foundation
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The results of a 2008 NAA Foundation study of young people, their interest in news and their media habits reflect many of the same trends that U.S. newspaper publishers already know. A look beyond the surface findings of the study, which was part of broader international research into youth media habits, offers opportunities for newspapers in terms of promotion, design and content changes that could provide help in growing readership among young adults.