The Impact of Student Involvement with Newspapers on Adult Readership
Newspaper Association of America Foundation
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Industry research shows that for more than three decades, newspapers have been facing a generational challenge. Not only are young people less likely to read newspapers, but also when they do read newspapers, they tend to do so less frequently. Market research indicates that newspaper readership patterns are largely determined by the time a person reaches 25 to 30 years of age.
This research project resulted from NAA Foundation’s desire to assess the impact its newspaper programs are having on building future readership. The NAA Foundation strives to develop tomorrow’s readers through support of educational programs, quality youth journalism and the scholastic press.