Cheryl Arvidson arrived in Washington at the height of the Watergate scandal and has been part of the big story ever since. She is an expert on politics, economics, Capitol Hill and investigative reporting. Cheryl was one of the first women to head a Washington bureau for a major newspaper and has built an impressive record in corporate and government communications and free-lance writing.
Communications and Media Relations
- Well-regarded professional with extensive knowledge of broadcast/print/electronic media/social media operations.
- Experience in daily journalism, non-profit foundations, Washington trade associations and government.
- Spokesperson for new federal agency overseeing the historic 2009 economic stimulus initiative, dealing with technical aspects of website development and data display; reporting of federal contracts, grants and loans; law enforcement and investigative processes dealing with Recovery fund oversight.
- Spokesperson for two Washington trade associations and major non-profit foundation.
- Experienced in maximizing media exposure, developing core messages, crafting crisis communications plans, mapping promotion/publicity strategies, writing/researching internal and external communications, congressional testimony, speeches and correspondence.
WRITING/EDITING
- Provided communications guidance, writing and editing assistance to GAO audit teams on natural resources and environment issues including nuclear energy, pipeline licensing, fracking, food safety, pesticides, water and land management.
- Extensive work on financial, economic and insurance issues including property/casualty, life insurance, health care and regulatory issues from both broker and carrier perspective.
- Contributing writer for Leader’s Edge magazine.
- Prizewinning investigative reporter with background in finance, economics, international trade, politics and Congress.
- Planned, produced and distributed internal and external communications products including speeches, op-eds and media talking points for senior management, news releases, electronic newsletters, annual reports, and web page content.
- Free-lance writer/editor for magazines, newsletters, web pages.
Clear, concise writer able to produce clean, readable copy under deadline pressure - Skilled at finding lapses in logic, weaknesses in arguments - Able to turn complex theories into understandable English - Excellent copy-editing/rewrite skills - Superb news judgment, instincts
Professional/Program Development
Directed annual fellowship program for Washington regional reporters, coordinating selection process and planning/moderating monthly programs designed to heighten knowledge and improve coverage of the federal government. Planned and implemented media-oriented live programs for the Newseum, developed content/researched exhibits relating to news history, media ethics, First Amendment issues, civil rights.
Management Skills
Member of senior management teams, hiring, supervising/evaluating staff, developing budgets, coordinating media relations operations with marketing, advertising, publications. Bureau chief of two major news operations, responsible for all staff/office operations.
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Cheryl Arvidson has won a number of awards for her writing and investigative reporting skills.
In 2009, the story, “Committing Insurance Without a License,” a look at how political interference has disrupted the property/casualty insurance market in Florida, received a 2009 Bronze Excel Award from the Society for National Association Publications for best feature writing in magazines. Click here to read “Committing Insurance Without a License”.
In 2008, she received the gold Excel Award from the Society for National Association Publications (SNAP) for an article in Leader’s Edge magazine on the Breeder’s Cup and insuring thoroughbred racehorses. The judges noted, “Insurance isn’t always the most exciting of topics, but this article did a great job of entertaining and informing.” Click here to read “A Breed Apart”.
MORE AWARDS
The John Hancock Award
The Raymond Clapper Award
The Matrix Award
GOVERNMENT ACCOUNTABILITY OFFICE
As a senior communications analyst for GAO’s Natural Resources and Environment team from 2012 to 2015, Cheryl worked on audit reports dealing with the U.S. Departments of Agriculture, Interior, Energy, Health and Human Services, and Homeland Security, as well as the Environmental Protection Agency, the Food and Drug Administration and the Army Corps of Engineers.
Her work included crop insurance, food and drug safety, oil and gas leasing, fracking, pesticides, laboratory safety, water and land management, nuclear security, wildland fire fighting, the federal helium reserve, contracting, and climate change.